Consumer Insights

Cracking the Holiday Cash-Back Scam with Analytics

How does a soft drink purchase cost a retailer hundreds? It could be happening in your stores right now if you offer cash back with a debit card purchase. We are seeing a particular cash-back scam circulate, and it is something that crops up this time of year as the holiday shopping frenzy kicks...

Why SaaS is the Answer for Omnichannel Returns 

In the midst of major online retail competitors such as Amazon, brick-and-mortar stores are learning to stay competitive by offering buy-online-pickup-in-store, or BOPIS. Its popularity particularly skyrocketed around the 2018 holiday season, with a 47% increase from the beginning of November...