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Consumers Make Returns in Your Stores. Are You Taking Advantage of Their Visit? [Podcast]

If you’re not taking advantage of consumers coming into your stores for returns, you are missing an opportunity to incentivize them to buy something else. Recapture revenue, make your consumers feel better about the return experience and maybe even get them to buy something more with no additional marketing, no new ads, and no new stores.

Nathan Smith (SVP Products – Appriss Retail) and David McClelland (Technology and Consumer Affairs Journalist) share unexpected insights and thought-provoking questions about how to improve the omnichannel retail purchase and return experience for consumers, while at the same time improving retailers’ profitability.