How can AI really help retailers? If you take advantage of the data, analyze all the bits and bytes, you can make it work for you. Data analytics and AI can help you encourage your consumers to take the actions you want, to make returns and repurchase more. Isn’t it easier to get your current consumers to buy more than to attract new consumers? AI and machine learning can help you increase your basket size by 20% and bring your shoppers back 20% more often.
Nathan Smith (SVP Products – Appriss Commerce) and David McClelland (Technology and Consumer Affairs Journalist) share unexpected insights and thought-provoking questions about how to improve the omnichannel retail purchase and return experience for consumers, while at the same time improving retailers’ profitability.