How can retailers manage their growing online sales while keeping their return reserves in check? Are these returns abusive or fraudulent? Do you have any idea? Dig deep into your consumer data and you can identify these consumers, and even better, do something about it.
Nathan Smith (SVP Products – Appriss Commerce) and David McClelland (Technology and Consumer Affairs Journalist) share unexpected insights and thought-provoking questions about how to improve the omnichannel retail purchase and return experience for consumers, while at the same time improving retailers’ profitability.