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Returns Drive Sales [Podcast]
The number of returns are increasing dramatically, but customers still want to shop. The retailer can use the return event and turn it into a positive experience. Listen to a few ideas for turning a return into a sales opportunity and you too can grow your purchase after return rate by 20-30%!
Nathan Smith (SVP Products – Appriss Retail) and David McClelland (Technology and Consumer Affairs Journalist) share unexpected insights and thought-provoking questions about how to improve the omnichannel retail purchase and return experience for consumers, while at the same time improving retailers’ profitability.
