About Appriss Retail
Built to stop retail loss.
From checkout to return.
20+ years of retail data science. One platform connecting returns, shrink, and exceptions into decisions that protect margin.
Why we exist
Retailers were flying blind on returns and shrink. We fixed that.
For too long, returns and shrink have been managed in isolation — different tools, different teams, no complete picture. The result: billions slipping through the gaps.
Appriss was built to change that. One platform. One view of total retail loss. Real decisions that protect margin.
20+
years of retail data science expertise
60+
of the top 100 US retailers trust our platform
40%
of US retail transactions run through what we've built
Backed by Gemspring Capital: Institutional backing and financial stability behind every platform decision.
Momentum
A few things we're genuinely proud of.
The recognition, research, and community we've built, because retailers need all of it.
RetailTech Breakthrough Award
Named Fraud Prevention Solution Provider of the Year by the RetailTech Breakthrough Awards — two years running.
The Takeback Talks Community
A closed-door executive community where the leaders fighting total retail loss trade candid strategies and real numbers with peers who see the same problems.
Sidekick AI Collaborator
The collaborator built into Engage, Secure, and Incident — ask in plain language and it runs the search, summarizes the case, and takes the next step, all inside your workflow.
Industry-First TRL Benchmark Report
Our industry-first benchmark quantifies $166B in preventable retail loss across returns fraud and shrink — and shows retailers exactly where to win it back.
Executive leadership
The team at the helm.
Operators, builders, and domain experts with careers spent in retail, data science, and enterprise software.
Michael Osborne
Chief Executive Officer
20+ years bringing disruptive solutions to market in B2B ecommerce, martech, and enterprise software.
Kara Holthaus
Chief Customer Officer
15+ years in retail martech across various growth stages. Previously VP of Client Success at SmarterHQ, leading through its acquisition by Wunderkind.
Brett Friedman
Chief Revenue Officer
30+ years in enterprise software with a track record of scaling revenue for growth-equity-backed companies. Grew Reflexis Systems from under $15M to over $70M in revenue.
Sarah Cascone
Chief Marketing Officer
Revenue-focused marketing leader with 15+ years in the space. Previously helped scale Bluecore from $1M to nearly $100M ARR.
Andrew Weeks
Chief Financial Officer
20+ years in finance and accounting, including public accounting at PwC and Weaver and 9 years at PDI Technologies, most recently as CFO of Consumer Engagement Solutions.
Vishal Patel, Ph.D
Chief Product & AI Officer
Decade of AI/ML leadership across retail, health, and public safety. Ph.D in Computer Science from UC Irvine with dozens of published research.
Kellie Beckman
Chief Legal & Compliance Officer
Certified Information Privacy Professional overseeing litigation, employment law, M&A, and global compliance programs. Holds the AI Governance Professional (AIGP) certification through IAPP.
Chris Rippingale
Chief Technology Officer
25+ years building high-performance web applications. Led engineering teams across the US, Europe, India, and North Africa.
Pedro Ramos
SVP of Strategic Alliances
20+ years in fraud and loss prevention with deep retail expertise. Previously ran loss prevention at Pathmark Stores.
Jeremy Van Beusekom
VP of Transformation
30 years in business strategy and operations. Drives cross-functional transformation and scalable growth initiatives.