News Article

03-30-2020

Influence of Social Media on Retail Sales of Essential Items during the 2020 Pandemic

Retail supply chain analysts may want to consider Twitter traffic by geography to be one more signal to improve their demand-based decisions when distributing goods from distribution centers to stores. In order to assess how recent COVID-19 news are affecting the retail sector (with emphasis on the grocery segment), the Appriss Retail Data Science team is using data from the Johns Hopkins CSSE COVID-19 repository, the CDC, the US Census Bureau (for state population estimates), Twitter data, and the aggregated and de-identified Appriss global retail transaction database.

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