David Speights, Ph.D., chief data scientist for Appriss Retail, sees new operation strategies such as buy-online, pick-up-in-store (BOPIS) and buy-online, return-in-store (BORIS), as an important innovation for brick-and-mortar stores.
Using Stores to Enhance the Customer Experience Is an Opportunity—But Online Transactions Come with Risk
November 21, 2019