News Article

November 21st 2019

Using Stores to Enhance the Customer Experience Is an Opportunity—But Online Transactions Come with Risk

David Speights, Ph.D., chief data scientist for Appriss Retail, sees new operation strategies such as buy-online, pick-up-in-store (BOPIS) and buy-online, return-in-store (BORIS), as an important innovation for brick-and-mortar stores.