Press Release

November 30th 2023

Appriss Retail Promotes Two Senior Executives to Its C-Suite and Brings On New VP of Marketing As the Company’s Growth Accelerates

Emily Rhodes joins the Appriss Retail team, while Heather Magaro and Melissa Trelfa earn new positions within the company

Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced two internal promotions to the c-suite and a new vice president hire. Emily Rhodes has joined as Appriss Retail’s VP of marketing, while Heather Magaro and Melissa Trelfa have been promoted to chief financial officer and chief people officer, respectively.

The retail industry has reached a tipping point and retailers are more aware than ever of the value of advanced AI technology in the fight against theft, fraud, and abuse. To address the growing demand for these solutions, Appriss Retail continues to build an experienced team that will drive the company forward.

Rhodes is the latest addition to the team, following other notable hires throughout 2023, including Michael Osborne as CEO, Pedro Ramos as chief revenue officer, Kara Holthaus as VP of customer success, and two new directors of product.

Emily Rhodes Joins as VP of Marketing

With nearly 20 years of experience in developing growth-oriented marketing campaigns, Emily Rhodes joins Appriss Retail as its VP of marketing. Having successfully engineered a marketing strategy that led her previous company to a successful acquisition, Rhodes is eager to drive continued business growth and brand awareness at Appriss Retail.

“As we expand Appriss Retail’s capabilities and customer base, we were seeking a results-oriented executive that could bring a data-driven approach to our marketing efforts,” said Pedro Ramos, chief revenue officer, Appriss Retail. “Emily’s background made her the perfect choice, and we all look forward to seeing how she evolves our marketing strategy.”

Heather Magaro Promoted to CFO

In addition, 16-year veteran of Appriss Retail, Heather Magaro has been promoted to the position of CFO. During her tenure as the VP of finance, Magaro’s focus on finance and operations helped Appriss Retail meet and exceed its financial goals while growing into the industry-leading company that it is today. Prior to Appriss Retail, Magaro worked for small businesses and global multinational companies, managing all finance and accounting capabilities including FP&A, AP, AR, and financial strategy.

Melissa Trelfa Elevated to Chief People Officer

Finally, Melissa Trelfa has been promoted from VP of human resources to the company’s new chief people officer. Trelfa has been with Appriss Retail for nearly two years, during which she has led the talent and development strategy for the company. Her focus has been on maximizing employee potential, establishing a culture of engagement and accountability, and building the organization’s human capital capabilities. Prior to this role, Trelfa served as a top HR executive across a variety of industries including manufacturing, health insurance, and hospital systems.

“In recent months, we’ve seen countless headlines about retailers struggling to protect themselves from organized retail crime, shrink and unnecessary loss,” said Michael Osborne, CEO, Appriss Retail. “With Rhodes, Magaro, and Trelfa on board, Appriss Retail is uniquely positioned to be the answer these retailers are seeking. Our unified team is dedicated to creating innovative solutions and providing the best resources for retailers as they win the fight against theft, fraud, and abuse.”

To learn more about Appriss Retail’s 2023 success and how its helping retailers address growing concerns of shrink, visit

About Appriss Retail
Appriss Retail provides AI-driven analytics and real-time, integrated recommendations focused on identifying and mitigating theft, fraud, and abuse, while shaping positive experiences for profitable consumers. Used by more than 60 of the Top 100 omnichannel retailers, the company’s SaaS solutions improve retail profitability by reducing fraud and abuse, minimizing ecommerce claims and appeasements, and preventing losses caused by employee theft and turnover. For more information about Appriss Retail, visit

Media Contact

Katherine Bingham

Ketner Group Communications (for Appriss Retail)