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Give Each Customer the Experience They Deserve!​

Return fraud and abuse has been growing for years and now retailers are dealing with “friendly fraud” and outright fraud and abuse in their claims and appeasement areas. Simple rule-based controls don’t take into account total customer value and often punish the best customers – and fraudsters are experts in getting around rules! In this Big Ideas Session from NRF Big Show 2024, learn how major retailers are now using AI to customize the decisioning for every customer, every channel and every transaction.

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