Coach
Boost employee performance while reducing loss. Appriss Retail helps you identify when exceptions signal a training need so you can track coaching sessions, monitor results, and correct costly errors. Targeted coaching turns mistakes into learning opportunities, strengthening skills and protecting your bottom line.
Fraudulent and abusive returns and claims are costing retailers more each year, reaching $103 billion last year alone.
The challenge
Retailers frequently struggle to keep operations running smoothly while minimizing sales reducing activities (SRAs) metrics, including coupon usage, suspended transactions, no-sales, voids, price overrides, and more.
These challenges not only result in financial losses, but also impact costs and employee retention with frequent hiring and onboarding. Managers often find it difficult to pinpoint employees who need additional support and training.
The solution
Secure Coach provides retailers with essential tools and metrics to improve employee performance and reduce financial losses. Fully integrated with Appriss Retail’s Secure EBR, Coach utilizes transaction analytics to identify employees in need of additional coaching by monitoring the progress and effectiveness of training programs and highlighting where errors occur.
By monitoring cashier metrics, you can prevent incidents of theft, fraud, and employee errors, and encourage greater adherence to established procedures through targeted coaching.
Secure Coach also enables loss prevention teams to concentrate on higher-value cases, fostering a commitment to employee development while driving a more efficient and profitable operation.
![]()
Secure Coach is an add-on to the Appriss Secure solution that helps managers identify employees who need additional coaching to overcome specific habits or procedures that may cause loss or degrade the shopping experience.
Benefit: Helps to improve efficiencies at the point-of-sale, reduce front-end turnover, and decrease sales reducing activities. One large, lane-based retailer saw a $30 million annual reduction in SRAs after deploying Secure Coach.
Key Features of Coach
Performance Administrators (PAs)
Transform goals into measurable wins. Build KPIs that drive results and craft clear coaching playbooks, giving managers the tools to tackle challenges, boost compliance, and elevate team performance—fast.
Location Managers
Lead with clarity and confidence. From store to national level, access precise, location-specific insights that help managers spot trends, act fast, and focus on the actions that drive the greatest impact.
System Administrators
Keep systems running and content relevant. Maintain an up-to-date training library and deliver valuable insights to HR and Training teams. Driving better programs, stronger compliance, and more engaged employees.
How It Works
- PAs determine which behaviors to target. They use the simulator function to build and test KPIs and then enter them into the Coach system.
- Associates whose behavior is identified are flagged for supportive coaching.
- The end-user logs into the Secure Coach module where a list of who needs coaching that week and why is displayed. The list is sorted in priority order.
- The end-user reviews previous coaching sessions and instructions as well as the resources loaded into the system for the new coaching session.
- The end-user conducts the training and logs the training into the system.
- If an associate slips back into unwanted behavior, the end-user will be notified to conduct another training.
The Result? Real ROI.
Mitigate risk efficiently
Analyze and act fast
Optimize your LP strategy
Reduce returns & cut shrink to recapture profit with Appriss Retail.
Connect with the Appriss Retail team to see how you can drive revenue back to your bottom line by stopping fraud and abuse from checkout to return: in-store and online.
You’re in the right place if your company wants to:
- Deliver a customer-first returns experience while protecting margins
- Empower your front-line to manage returns and claims with ease
- Cut shrink without slowing sales and adding headcount
- Identify gaps in people, places, products, and processes to stop fraud
- Gain complete visibility into incidents to prevent future issues
