You have demanding business objectives—increase gross margin, improve conversions, bring online shoppers into your store, build loyalty, sell a wider array of products, etc.
Engage Incentive Optimization helps you achieve these goals by issuing intelligent incentives to the consumers most likely to purchase today—the ones already in your stores or on your sites. Incentive Optimization uses the information available at the time of return or purchase to deliver targeted, personalized incentives that will quickly drive new revenue within hours of a return. It works by itself or with Engage Return Authorization to evaluate and act on each transaction in real-time.
Retailers using the solution often see a 34 percent increase in revenue after a return. Plus, those consumers make 8 percent more shopping trips in the weeks after a return, spending 9 percent more at each visit.
A 34% increase in revenue after a return
Consumers making 8% more shopping trips in the weeks after a return
Consumers spending 9% more at each visit
Sell more in Buy-Online-Return-In-Store (BORIS) transactions with targeted offers. Redeemers increased spend by 12 percent.
Consumers who redeem Engage offers usually spend more than the value of the items they return, improving store performance in increasing gross margin.
You can put a priority on clearing seasonal merchandise or boosting lagging category sales by targeting the consumers positioned to buy.
Build customer loyalty through targeted offers and show consumers you know what they like by giving them an incentive to spend their refund on products they prefer.
Get more value from the foot traffic already in the store with incentives that can be redeemed within a few hours after a return is made.
Engage models are based on millions of customer, store, product, and transaction attributes – billions of scenarios that could never be achieved with A/B testing.
what people are saying
“We also use the Incentive Optimization system…Our customers like it, and we like the additional sales.“
DIRECTOR OF OPERATIONS
Offering optimized incentives during the return process presents a unique opportunity to increase profitability and recover revenue. Use our Engage calculator to start to build your business case.