Engage Incentive Optimization
Recover revenue and improve customer experience
Increase top line sales and improve margin – every return, any channel.
Retailers have demanding objectives to increase gross margin, improve conversions, entice online shoppers into the store, build loyalty, and grow top line sales.
Engage Incentive Optimization helps you achieve these goals by issuing intelligent incentives to the consumers most likely to purchase today—the ones already in your stores or on your sites. Incentive Optimization uses the information available at the time of return or purchase to deliver targeted, personalized incentives that will quickly drive new revenue within hours of a return. It works by itself or with Engage Return Authorization to evaluate and act on each transaction in real-time.
Retailers using the solution often see a 34 percent increase in revenue after a return. Plus, those consumers make 8 percent more shopping trips in the weeks after a return, spending 9 percent more at each visit.
Retailers using Engage Incentive Optimization often see:
A 34% increase in gross profit after a return
Consumers making 8% more shopping trips in the weeks after a return
Consumers spending 9% more at each visit
Exceed shopper expectations throughout their entire customer journey.
PROFIT FROM OMNICHANNEL RETURNS
Increase Buy-Online-Return-In-Store (BORIS) sales with targeted incentive offers. Redeemers increased spend by 12%.
INCREASE GROSS MARGIN
Consumers who redeem Engage Incentive Optimization offers usually spend more than the value of the items they return, improving store performance in increasing gross margin.
INCREASE INVENTORY TURNS
You can prioritize clearance and seasonal merchandise or boost lagging categories by targeting your customers based on past sales trends.
IMPROVE CUSTOMER SATISFACTION
Build customer loyalty through targeted offers. Surprise and delight your best customers with an incentive to spend their refund on products they prefer.
INCREASE CONVERSIONS
Get more value from the foot traffic already in the store with incentives that can be redeemed within a few hours after a return is made.
ADVANCED ANALYTICS
Engage models are based on millions of customer, store, product, and transaction attributes – billions of scenarios that could never be achieved without analytics.
what people are saying
“We also use the Incentive Optimization system…Our customers like it, and we like the additional sales.“
DIRECTOR OF OPERATIONS
Deliver millions to your bottom line.
Offering optimized incentives during the return process presents a unique opportunity to increase profitability and recover revenue. Use our Engage calculator to start to build your business case.