Recover revenue with Engage Incentive Optimization
(Formerly Incent™)
Maximize Margin from Every Return in Any Channel
You have demanding business objectives—increase gross margin, improve conversions, bring online shoppers into your store, build loyalty, sell a wider array of products, etc.
Engage Incentive Optimization helps you achieve these goals by issuing intelligent incentives to the consumers most likely to purchase today—the ones already in your stores or on your sites. Incentive Optimization uses the information available at the time of return or purchase to deliver targeted, personalized incentives that will quickly drive new revenue within hours of a return. It works by itself or with Engage Return Authorization to evaluate and act on each transaction in real-time.
Retailers using the solution often see a 34 percent increase in revenue after a return. Plus, those consumers make 8 percent more shopping trips in the weeks after a return, spending 9 percent more at each visit.
Retailers using Engage Incentive Optimization often see:
A 34% increase in revenue after a return
Consumers making 8% more shopping trips in the weeks after a return
Consumers spending 9% more at each visit
Exceed shopper expectations throughout their entire customer journey
PROFIT FROM OMNICHANNEL RETURNS
Sell more in Buy-Online-Return-In-Store (BORIS) transactions with targeted offers. Redeemers increased spend by 12 percent.
INCREASE GROSS MARGIN
Consumers who redeem Engage offers usually spend more than the value of the items they return, improving store performance in increasing gross margin.
INCREASE INVENTORY TURNS
You can put a priority on clearing seasonal merchandise or boosting lagging category sales by targeting the consumers positioned to buy.
IMPROVE CUSTOMER SATISFACTION
Build customer loyalty through targeted offers and show consumers you know what they like by giving them an incentive to spend their refund on products they prefer.
INCREASE CONVERSIONS
Get more value from the foot traffic already in the store with incentives that can be redeemed within a few hours after a return is made.
A/B TESTING ON STEROIDS
Engage models are based on millions of customer, store, product, and transaction attributes – billions of scenarios that could never be achieved with A/B testing.
Deliver millions to your bottom line.
Offering optimized incentives during the return process presents a unique opportunity to increase profitability and recover revenue. Use our Engage calculator to start to build your business case.
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WHITE PAPER: OPTIMIZING THE VALUE IN RETURN TRANSACTIONS
Retailers who have recently optimized their return transactions have increased consumer conversions while reducing loss, resulting in increases of over 1–2% in net sales.
CASE STUDY: LIFTING SALES WITHOUT RAISING A SWEAT
This big box retailer drove incremental sales and higher gross profit from its existing foot traffic, particularly from repeat shoppers. It also increased sales of featured brands.
QUICK OVERVIEW
Retailers leave $270 billion on the table when they make a return and do not repurchase. See how you can claim your fair share by targeting consumers with intelligent, targeted incentives.
what people are saying
We also use the Incentive Optimization system…Our customers like it, and we like the additional sales.
DIRECTOR OF OPERATIONS
Request a Personalized, Commitment-Free Demo
Learn how Engage Incentive Optimization can:
- Increase gross margin
- Improve conversions
- Bring online shoppers into your store
- Build loyalty
- Sell a wider array of products
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