by Stephen May | Jul 25, 2022
COVID-19 has had a substantial impact on all industries, and retailers, in particular, are still struggling to make sense of changing consumer dynamics and new shopping realities. This article is not about this societal crisis, but another more slow-moving threat that...
by Stephen May | Apr 21, 2022
Everyone knows shipping is costly. Return shipping can be even costlier. In an effort to give consumers what they want, when they want it (aka good consumer service), retailers are running up costs for labor and packaging by shipping one item at a time. This practice...
by Stephen May | Feb 28, 2022
In the fable “Androcles and the Lion,” a boy removes a thorn from a lion’s paw and gains the lion’s loyalty for life. Recently, our team of researchers vetted the ecommerce return process at 55 omnichannel retail chains in search of thorns. They found eight common...
by Stephen May | Feb 14, 2022
Many businesses have ecommerce capabilities, but most need to improve the consumer experience surrounding return transactions. This may be expected following the rapid growth of online sales and omnichannel returns during 2020 and 2021. Retailers often treat the...
by Stephen May | Jan 20, 2022
You may have noticed that your consumers tend to initiate returns after their online purchases more frequently than after their in-store shopping. On average, returns for ecommerce transactions are two to three times more likely than purchases made in brick-and-mortar...
