by Stephen May | Mar 21, 2024
When a shopper steps inside a store, their gaze fixed on the return counter while awkwardly carrying a crumpled box under their arm, the spotlight shifts to the retailer. This is their moment to shine or falter. The way a store handles this crucial interaction can...
by Stephen May | Feb 14, 2022
Many businesses have ecommerce capabilities, but most need to improve the consumer experience surrounding return transactions. This may be expected following the rapid growth of online sales and omnichannel returns during 2020 and 2021. Retailers often treat the...
by Stephen May | Feb 3, 2022
The past few years delivered unprecedented growth in online shopping and a corresponding explosion in return rates. Ecommerce returns are now two to three times greater than returns for brick-and-mortar purchases. In 2021, one out of five of online purchases were...
by Stephen May | Nov 18, 2021
Think ahead to January. While the holiday decorations are still decking your store aisles, the post-holiday return scene at retail stores of all sizes can be even busier than the pre-holiday weeks. And the atmosphere is different as consumers are hyper focused on...
by Stephen May | Nov 4, 2021
The Return Counter is often the keystone to a consumer’s experience with your retail locations. It’s the proverbial fork in the road along the shopping journey, where one path leads to satisfaction and the other to frustration. It’s also where smart retailers can turn...
