by Stephen May | Dec 6, 2021
Shoppers typically think of a retailer’s ecommerce site and brick-and-mortar location as extensions of the same store. They may shop through a single channel or buy-online-pickup-in-store (BOPIS) or buy-online-return-in-store (BORIS). Regardless, they expect to have...
by Stephen May | Oct 14, 2021
The bond between retailers and their “best” consumers has been put to the test over the past few years. As the COVID-19 pandemic shifted shopping online and shuffled behaviors, it brought forth new demands on retailers to maintain existing relationships, create new...
