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Notice at Collection for California Residents

This Notice at Collection is provided by TRE Holdings, Inc. d/b/a Appriss Retail (“Appriss Retail”) and applies to all California residents.

We encourage you to read this notice carefully as it describes how we collect, use, and retain information that relates to you (“Personal Information”) when acting as a “business” or “controller” of that information. This includes Personal Information that we collect both online and offline, including through our website, www.apprissretail.com, and other websites and digital properties that link to our Privacy Notice (collectively, the “Sites”).

If you have a disability that prevents or limits your ability to access this notice, please contact us at 1-866-277-7477 or privacy@apprissretail.com. We will work with you to provide this notice in an alternative format.

1. Personal Information We Collect

Appriss Retail may collect the following types of personal information:

1.1. Identifiers, such as your first and last name, email address, physical address, phone number, social media profile information, usernames, signature, profile pictures or similar photos, or other similar identifiers.

1.2. Professional Information, such as your current or previous employers, job title, business contact information (e.g., address and telephone number), areas of expertise, or other information about the organization with which you are affiliated.

1.3. Device Information, such as information pertaining to the device through which you interact with our Sites, such as your IP address, the type of device used to interact with the Services, that device’s operating system and version, MAC address, user settings, carrier information, or your browser type.

1.4. Internet or Other Electronic Network Activity, such as browsing history, search history, IP address, MAC address, information on a consumer’s interaction with us and our services, which may include pages that you visit before, during, and after using our services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our services, including your operating system, your web browser software, the type of handheld or mobile device you used to access the web page, and the language and time zone settings on your web browser.

1.5. User Content, such as comments or other material you post to our social media pages, blogs, or other forums. If you publicly post any personal or other information to the Sites or any web-based or app-based online community that we host, which information may include your tips, updates, alerts, comments, feedback, or any other information that you voluntarily provide (your “Submissions”), we may display your Submissions on any of our Sites, apps, mobile platforms, or any web-based or app-based online community that we host.

1.6. Preferences, such as your stated interests, how frequently you wish to receive our newsletters, or other communication preferences.

1.7. Inferences drawn from other information we collect to create a profile about you, which may reflect your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, or aptitudes.

2. Information We May Generate or Collect Automatically

Appriss Retail and the service providers and third parties we work with may use cookies, pixel tags, or similar tracking technologies (“Collection Technologies”) to gather the personal information we collect when you use, access, or otherwise interact with our Sites (e.g., Collection Technologies may be used to collect the Device Information and Internet or Other Electronic Network Activity described above in Section 1). The use of Collection Technologies may be deemed as a “sale” or “share” of your personal information in certain jurisdictions. For more information on our use of Collection Technologies, including how you can opt out of such use, please visit our Cookie Notice.

3. How We Use Personal Information

We use your personal information for a variety of business purposes, including:

To carry out our business and to provide services or carry out a contract with you.

  • To provide our products and services, including to operate, troubleshoot, and improve our products and services.
  • To interact with you on behalf of the organization you are affiliated with, including with respect to the products and services the organization uses or has expressed interest in.

For our administrative purposes to operate our business, including where we have a justifiable reason for example where we pursue our legitimate interest to market our products and advertise, or to secure our systems and data.

  • For research and analytical purposes, including to conduct market research; understand how you use our Sites, products, and services; conduct customer surveys; understand the methods and devices you use to access, and the effectiveness of, our Sites and other digital properties; and to make improvements to our Sites, products, and services.
  • For marketing and advertisement purposes, including to market, provide, and assess the effectiveness of our Sites and products and services, which may include us sending communications to you that are tailored to you and your interests or more generally in nature.
  • To respond to or notify you, including when you reach out to us with a comment, request or question; or to send you technical notices, updates, security alerts, and other administrative messages.
  • For other legitimate business purposes, including to operate and improve our business, internal administration, data analysis, billing, detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement, and for any other business purpose permitted by law.

For legal, fraud prevention, and safety purposes, including to defend or protect us, you, our client, or third parties, from harm or in legal proceedings; maintain the security of our clients, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; notify you of any other legal or safety issues; and comply with our legal obligations.

For purposes that you have otherwise consented to.

4. Retention of Personal Information

We retain your personal information for the period necessary to fulfill the purposes outlined in our Privacy Notice, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

5. Opting Out of the Selling or Sharing of Your Personal Information

Our use of Collection Technologies may be considered a “sale” or “share” under California law. The list below summaries the categories of Personal Information that we may sell or share through such technologies. We do not sell or share your Personal Information in any other context. 

  • Identifiers (Online Identifiers Only)
  • Device Information
  • Internet and Other Electronic Network Activity
  • Inference Information

You can learn how to opt out of the selling or sharing of your personal information by visiting our Notice of Right to Opt Out.

Last Update: July 2023