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All Consumers Are NOT Created Equal [Podcast]

AI and machine learning can help you understand the full consumer shopping experience across all channels, identify fraudulent transactions and put guardrails around bad actors to minimize your risk. Then, you can make informed decisions about which consumers deserve great treatment and which do not.

Nathan Smith (SVP Products – Appriss Retail) and David McClelland (Technology and Consumer Affairs Journalist) share unexpected insights and thought-provoking questions about how to improve the omnichannel retail purchase and return experience for consumers, while at the same time improving retailers’ profitability.