You can’t ignore it any longer. Returns are the last step in the customer journey, and if not handled correctly, may be the consumer’s last step with you. Instead of being a “cost of doing business,” returns can be an excellent opportunity to delight your customer.
Advance Auto Parts leverages Engage Incentive Optimization to maximize the potential in returns by creating new revenue to recoup sales.
David Speights, PhD, Chief Data Scientist at Appriss Retail and Dale Foster, Director of Asset Protection at Advance Auto Parts, share how AI and machine learning can recognize low risk behaviors and recommend more lenient enforcement of policies, redirect consumers to stores to maximize inventory, or deliver targeted, personalized incentives to recover revenue.