Incent™
Targeted Incentives
Maximize Margin from Every Return in Any Channel
You have demanding business objectives—increase gross margin, improve conversions, bring online shoppers into your store, build loyalty, sell a wider array of products, etc.
Incent™ version 5 helps you achieve these goals by issuing intelligent incentives to the consumers most likely to purchase today—the ones already physically in your stores. Incent uses the information available at the time of return or purchase to deliver targeted, personalized incentives that will quickly drive new revenue within hours of a return. It works by itself or with Verify® return authorization to evaluate and act on each transaction in real-time.
Retailers using the solution often see a 34 percent increase in revenue after a return. Plus, those consumers make 8 percent more shopping trips in the weeks after a return, spending 9 percent more at each visit.
Maximize gross margin dollars per consumer
PROFIT FROM OMNICHANNEL RETURNS
Sell more in Buy-Online-Return-In-Store (BORIS) transactions with targeted offers. Redeemers increased spend by 12 percent while non-redeemers cut spending 10 percent.
INCREASE GROSS MARGIN
Consumers who redeem Incent offers usually spend more than the value of the items they return, improving store performance in increasing gross margin.
INCREASE INVENTORY TURNS
You can put a priority on clearing seasonal merchandise or boosting lagging category sales by targeting the consumers positioned to buy.
IMPROVE CUSTOMER SATISFACTION
Build customer loyalty through targeted offers and show consumers you know what they like by giving them an incentive to spend their refund on products they prefer.
INCREASE CONVERSIONS
Get more value from the foot traffic already in the store with incentives that can be redeemed within a few hours after a return is made.
INCREASE BASKET SIZE VS. RETURNS
Retailer using Incent have seen purchases after a return increase 39 percent and revenue increase 34 percent. Consumers often purchase multiple items.
One solution supports both Operations and Marketing
Incent begins with your objectives. Focused on increased revenue, growing market share, improving margin? Have seasonal items, slow moving products, or markdowns to clear out? Looking to expand your customers’ spend or pull in new demographics? From these requirements, our analytics team works with you to design offers, formulate rules, and build statistical models that are used to predict the consumer behavior triggers to achieve your goals.
These models are based on millions of customer, store, product, and transaction attributes-comprising billions of scenarios-and they form the basis for our Incent decision process
Will Incent Help You?
You may be a bit skeptical about how Appriss Retail solutions would impact your business’ performance. We understand, so we created this instant estimator. Try it out, and get your answer in less than a minute.
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WHITE PAPER: OPTIMIZING THE VALUE IN RETURN TRANSACTIONS
Retailers who have recently optimized their return transactions have increased consumer conversions while reducing loss, resulting in increases of over 1–2% in net sales.
CASE STUDY: LIFTING SALES WITHOUT RAISING A SWEAT
This big box retailer drove incremental sales and higher gross profit from its existing foot traffic, particularly from repeat shoppers. It also increased sales of featured brands.
QUICK OVERVIEW
Retailers leave $270 billion on the table when they make a return and do not repurchase. See how you can claim your fair share by targeting consumers with intelligent, targeted incentives.
what people are saying
We also use the Incent system…Our customers like it, and we like the additional sales.
DIRECTOR OF OPERATIONS